My Expertise
"It is not merely about what we know, but how we use our knowledge to create positive impact in the world, shaping a better future with each skillful action."
My Work Experience
Nov 2024 - Present
Marketing & Communication Specialist
10XCREW B.V. (Fulltime)
- Designing and managing the company website, ensuring clear structure and updated content.
- Creating content and managing social media channels, newsletters, and internal/external communications.
- Planning and executing LinkedIn Ads and Google Ads campaigns to drive brand awareness and lead generation.
- Supporting event marketing through content creation, visuals, and live coverage.
- Strategizing and managing partner collaborations with key platforms including Amazon (Europe), bol, ChannelEngine, Pacvue, and others.
- Monitoring campaign performance and optimizing communication strategies across digital channels.
Performance Team & Consumer Care Specialist
10XCREW B.V.
- Running social media advertising campaigns for clients (current focus: Stanley 1913).
- Providing client support and community management on social channels for PMI – Stanley 1913.
- Collaborating with the Stanley 1913 brand team to align campaigns with global strategy.
- Monitoring customer feedback and ensuring timely, brand-consistent responses.
- Assisting with reporting and campaign optimization for ongoing client success.
Skills I Learned & Applied:
- Content Creation & Copywriting
- Website Design & Management
- Social Media Strategy
- Event Marketing & Campaign Support
- Social Media Advertising (Meta, TikTok, etc.)
- Client & Community Management
- Customer Experience & Support
- Campaign Reporting & Optimization
- Analytics & Performance Optimization
- Brand Voice & Communication Consistency
- Partner & Stakeholder Collaboration
- Cross-Team Collaboration
2023 - Present
International Business Development & Marketing Strategist
Umadhatu Resort Bali (Remote)
- Analyzing competitors and identifying potential foreign clients
- Establishing connections with agencies, and representing the business at expos and international events.
- Proactively sourcing and nurturing global leads, delivering presentations, and conducting sales calls/emails to engage prospective foreign investors and clients.
- Developing marketing materials and innovative campaign ideas to enhance brand visibility and attract new business opportunities.
- Additionally, contributed to website administration for Umadhatu Property, monitoring social media interactions and traffic to optimize online presence.
Skills I Learned & Applied:
- Market Research & Analysis
- Networking & Relationship Building
- Lead Generation & Prospecting
- Email marketing & automation
- Sales Presentation, Moderating, & Communication
- Marketing Strategy Development
- Website Administration
- Social Media Management
- Adaptability to Different Environments
- Problem-Solving
- Project Management
- Sales approach: cold & warm call/email
2022 - 2023
Go-to-Market Strategist & Market Researcher
Drieam B.V., Eindhoven
- I continued with market research, as a go-to-market strategist, I defined the Total Addressable Market (TAM), Served Addressable Market (SAM), and Share of Market (SOM), while conducting in-depth market segmentation analysis on Ed-Tech industry in the US market.
- Using mixed-method research, I analysing the prospects, competitors, and users behavior among Higher Education Market in the United States.
- Developed Buyer Personas and Ideal Customer Profiles (ICPs) to target specific customer segments effectively.
- Contributed to the growth into the US higher education sector by creating compelling content, infographics, and blogs, resulting in a significant increase in leads.
Skills I Learned & Applied:
- Mixed-method Market Research & Analysis
(TAM, SAM, SOM)
- Market Segmentation Analysis
- Competitor & Market Trends Analysis
- Content Creation (Infographics, Blogs)
- Lead Generation
- Strategic Thinking & Go-to-Market Strategy
- Understanding User Behavior
- Content Marketing Strategy
- Understanding of Ed-Tech Industry
- Buyer Persona & Ideal Customer Profile Development
Business Developer Intern
Drieam B.V., Eindhoven
As a part of my master's degree assignment, I examined the potential growth of Drieam's expansions in the United States through market research, lead generation email, expert interviews, and competitor analysis.
Skills I Learned & Applied:
- Sales & market forcasting
- Email Marketing
- Conducting Expert Interviews
- Data Analysis & Interpretation
- Strategic Planning
- Communication Skills (Written and Verbal)
- Critical Thinking & Problem-Solving
- Competitor Analysis
- Presentation Skills
2022 - Present
Freelance Business Developer & Marketing Partner
Self Employed
- I help small businesses who mostly have limited budget to drive their growth and expand their market presence.
- I specialize in devising tailored marketing strategies, conducting market research, and implementing sales and marketing automation solutions to maximize efficiency. Leveraging my skills in communication, negotiation, and market analysis, I identify opportunities for business development, create compelling content, and manage campaigns across various channels.
- Additionally, I offer expertise in areas such as SEO, social media management, and lead generation. Being self-employed, I am dedicated to delivering high-quality results and building long-lasting partnerships that drive success for my clients.
Skills I Learned & Applied:
- Problem-Solving & Analytical Skills
- People & customer relationship management
- Strategic Planning & Marketing Strategy
- Google Analytics & Google Ads
- Content Creation & Campaign Management
- Multi-channel Marketing
- SEO (Search Engine Optimization)
- Social Media Management
- Project Management
- Client Relationship Management
- Results-Oriented Approach
- Sales and Marketing Automation
2021 - 2022
Co-Owner | Marketing Executive
Atap Sunset Cafe
- I co-owned a small cafe with my sister at our rooftop. My duty was to manage marketing campaigns to improve our brand recognition.
- In order to boost our online presence and attract customers, this involved creating innovative marketing strategies for a variety of platforms, including Google, Facebook, Instagram, and other websites. We focused on SEO, social media management, and content marketing.
- I was responsible for planning campaigns, designing menus, and advertising materials to effectively express our products.
- In addition, I placed a high priority on establishing and preserving trusting bonds with customers to ensure their satisfaction and loyalty to our café.
Skills I Learned & Applied:
- Team collaboration
- Marketing Strategy Development
- Brand Recognition & Brand Building
- Social Media Management
- Content Marketing
- Campaign Planning & Execution
- Graphic Design (Menus, Advertising Materials)
- Customer Relationship Management
- Creative Thinking & Innovation
2018 - 2021
Business Development Specialist
Umadhatu Resort Bali
- As a BDR, my main role was to forecast sales and market, as well as attracting new customers.
- In addition, I was also part of the Customer Relationship Management (CRM) team, where my role focused on ensuring customer satisfaction by analyzing evaluations and ratings and implementing solutions to enhance their experience.
- I collaborated with the Board of Directors to develop the strategic plan for the resort's recreational area developments, encompassing the restaurant, event hall, and waterpark.
- To support prospective investors, I prepared presentation materials, property papers, and investment documents to provide comprehensive information and facilitate investment decisions.
Skills I Learned & Applied:
- Customer Relationship Management (CRM)
- Problem-Solving & Solution Implementation
- Collaboration with Board of Directors
- Presentation Skills
- Document Preparation & Presentation Materials
- Attention to Detail
- Communication Skills
- Market Research (for investor materials)
- Investment Document Preparation
Your Partner in Driving Marketing Growth &
Business Development Excellence.
k.t.meilinda@gmail.com
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